My name is Raeef Kabbani, and I’m guided by a philosophy of altruism and beauty. You can call it a dream, because its vision inspires me and affects me in very personal ways. It has led me to create this unique company with very unique clothing.
I was born in the mix of beauty and tension that is the Middle East. The experiences I had with my country, during my education at a school with international students, forged in me a belief in the strength of different perspectives.
After graduating from the University of Miami as an industrial engineer, I wanted to push myself beyond academic boundaries. I spent months wandering throughout Indonesia – immersing myself in neighborhoods and populations from the far east to the far west. No matter where I was in this wonderful country, whether it was with the Buddhism or with the Muslim, the people embraced humanity and country as a single, shared love. These amazing encounters expanded my worldview, and nurtured in me the instinctive feeling of connection with others. This experience touched my heart, and inspired my vision to create a clothing line that captures this spirit of a unified humanity.
The energy of my clothing line reflects my belief that beauty is diversity; and that enlightenment is attained only by infusing the exotic into our worldview. This belief I hold deeply in my heart, and it is my driving force. Clothes are the first expressions that we share as part of the human experience. How we adorn ourselves can build bridges of commonality. Before greeting, before any words are expressed, it is the outfit that announces the person, and sets the stage for human engagement. It is this sublime moment that has captivated my imagination and my ambitions. Through the culture of clothing, there is a way to connect to our shared humanity by uplifting spirits and encouraging an adventurous lifestyle.
"I truly want to inspire people to understand each other, to be unified with love and respect for each other, and to live as different parts of the same humanity."